Case study
Case study
JBB Bałdyga
Product and corporate communication, 2017 ? present
Product and corporate communication, 2017 ? present
Starting situation:
JBB Bałdyga is one of the most modern Polish meat processing enterprises and one of the leaders on the domestic market. It is a family company, strongly associated with the local environment. Until 2017, however, the brand was not visible in the media - both in the product and corporate context.
PR objective:
Establishing an efficient press office and building permanent and effective media relations.
Activities:
- Maintaining media relations and regular distribution of press releases in the following contexts:
- Product (news, advertising campaigns support, lifestyle)
- Expert (comments on the meat processing market)
- Corporate (news from the life of the company) - Organisation of creative shipments to the media.
Results:
In 2019, 359 publications on JBB Bałdyga appeared in the media *.
- 88 in the press
- 271 on the internet
- 3 694 080 PLN ? total advertising equivalent
- 14 500 156 ? total reach
*Data from the Institute of Media Monitoring.
