Medisept

Product communication, 2017 ? present

Starting situation:

Medisept is a Polish manufacturer and leader of professional products for disinfection and cleaning, present on the market for over 25 years. In June 2017, the company decided to create a product line targeted at the consumer.

PR objective:

Gaining confidence in a new category of products in the target group - mainly women aged 25 to 50, including mothers.
Building product visibility in the media.

Activities:

Permanent media relations.
Running a press office.
Organization of creative shipments to the media.
Communication in social media - running two brand profiles on Facebook (Medisept ? product one, Prawdziwadezynfekcja.pl ? content one).
Running an expert blog - Prawdziwadezynfekcja.pl, dedicated to hygiene and disinfection, of which Medisept is a content partner.
Point cooperation with Anna Lewandowska in order to directly reach the target group of young mothers and increase the brand's credibility.

2019 year:

1 215 621

reach on Facebook - Medisept

1 855 384

reach on Facebook
- Prawdziwadezynfekcja.pl

1121

publications

4 099 882

reach

103 971 PLN

advertising equivalent

Results:

The total reach of posts on the Facebook Medisept fanpage in 2019 reached 1 215 621, while on the Prawdziwadezynfekcja.pl fanpage - 1 855 384.

A total of 1121 publications on the Medisept brand appeared in the media. They reached 4 099 882 recipients. The advertising equivalent was PLN 1 103
971 *.

*Data from the Institute of Media Monitoring.