Case study
Case study
Profbud
Product and expert communication, August 2015 ? present
Product and expert communication, August 2015
? present
Starting situation:
Profbud is a development company with Polish capital, specializing in housing, which operates in Warsaw and Łódź. Its projects are distinguished by proven architectural solutions, high-class materials, modern technologies, unconventional design and attractive locations. The increased dynamics on the real estate market, observed for several years, caused the need to strengthen the brand's presence in the media - both in the expert context and in terms of promoting specific investments.
PR objective:
- Strengthening the image of Profbud as a developer offering the highest quality of services and individual approach to the client.
- Communication support for individual investments.
- Building an expert image by using communication contexts related to the development and housing market.
Activities:
- Communication to the media in the context of the Profbud brand strategy and individual investments.
- Proactive communication activities.
- Running a press office.
- Establishing and maintaining relations with lifestyle, housing, regional and development media.
- Media service of events.
- Communication consulting.
Results:
In 2019 the Agency was responsible for communication of five Profbud investments: Stella, Primo, Ligia, Haven House and Yugo, as well as for regular preparation and distribution of contextual and expert materials.
As a result of these activities, 1259 publications in traditional and online media appeared. This is an increase of 200% compared to 2018. The total advertising equivalent was PLN 1 000 523, while the total reach was 2 970 447 *.
* Data from the Institute of Media Monitoring.
